The main action in Las Vegas isn’t on the Strip this weekend, it’s in Downtown Las Vegas where Life is Beautiful is in full throttle. In it’s second year, Life is Beautiful brings three full days of live music, art and culinary pleasures in a ten block expanse of Downtown Las Vegas.
Rehan Choudhry is the Founder of Life is Beautiful. As an avid festival-goer and creative business professional, Choudhry came up with the idea for a music, food, art and learning festival after leaving his high-profile corporate job and looking to explore his passion…
Prior to Life is Beautiful, he was Director of Entertainment & Special Events for The Cosmopolitan of Las Vegas, Founder of the Food Network’s Atlantic City Food and Wine Festival, and Regional Director of Marketing, Partnerships & Development for Caesars Entertainment.
Last year’s festival Oct 2013 was a success with over 60,000 attendees over the course of the weekend. Numbers are pending, but there is no doubt there will be a higher attendance after last year’s success.
More information on this weekend’s events and tomorrow’s line up is here:
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